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Business of Information Technology  >  Business Processes  >  Marketing  >  Marketing Literature  >  Newsletters
Newsletters  (1 Document)


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Special Report
Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements
 sponsored by Silverpop Systems Inc.

 To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.

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