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A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: October 6, 2008 | Published: October 4, 2008
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This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008
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Data integration guarantees the consistency of data in the overall information system. This white paper describes how Open Source helps solving the interoperability challenge.
Posted: July 24, 2008 | Published: January 1, 2007
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The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Posted: March 24, 2008 | Published: August 1, 2007
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Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
Posted: March 24, 2008 | Published: May 1, 2007
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Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: March 24, 2008 | Published: August 1, 2007
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This white paper will show how three core marketing strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one marketing future.
Posted: March 11, 2008 | Published: March 1, 2008
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Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
Posted: February 20, 2008 | Published: February 1, 2008
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Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: August 1, 2007 | Published: August 1, 2007
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A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: August 1, 2007 | Published: August 1, 2007
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WHITE PAPER -
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
