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	The Best Database Marketing Discoveries for B2B Companies sponsored by Extraprise Group, Inc. WHITE PAPER - This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company's overall marketing spend. Posted: August 10, 2008 \| Published: August 1, 2008 Topics: B2B \| B2B Integration Software \| B2C \| Contact Centers \| Database Marketing \| Financial Management \| Information Management \| Sales Force Automation

	Why B2C Database Marketing Firms Don't Understand B2B Companies sponsored by Extraprise Group, Inc. WHITE PAPER - This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive. Posted: August 10, 2008 \| Published: August 1, 2008 Topics: B2B \| B2C \| CRM \| Customer Satisfaction \| Database Marketing \| Lead Generation \| Revenue Projections

	8 Seconds to Capture Attention: Silverpop's Landing Page Report sponsored by Silverpop Systems Inc. WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. Posted: August 8, 2008 \| Published: January 1, 2007 Topics: B2B \| B2C \| Campaign Management \| eCommerce \| eCommerce Services \| eCommerce Software \| Email \| Forms Software \| Lead Generation \| Link Access Protocols \| Online Marketing

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Special Report

8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.

It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

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