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Posted: May 12, 2004 | Published: May 12, 2004

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Topics:  Customer Profiles | eCommerce Software | Electronic Catalog Management | Inventory Management | Order Management Systems




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Special Report
Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM

Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.

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