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	That Was Then This Is Now: The New Rules of Email Marketing sponsored by Silverpop Systems Inc. WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. Posted: August 8, 2008 \| Published: January 1, 2004 Topics: Branding \| Campaign Management \| CAN-SPAM Act of 2003 \| CRM \| Customer Loyalty \| Email \| Email Marketing \| Permission Marketing \| Spam

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Special Report

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.

In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.

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