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WHITE PAPER: Posted: December 28, 2007 | Published: December 1, 2007
TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices.
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sponsored by CMO Council 
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JOURNAL ARTICLE: Posted: December 5, 2006 | Published: December 1, 2006
"Empathy" is a word you don't often hear in IT, especially in discussions about supplier management.
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sponsored by CIO Decisions 
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JOURNAL ARTICLE: Posted: October 5, 2006 | Published: October 1, 2006
Even more than solid infrastructure, strong vendor relationships have created smoother business processes.
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sponsored by CIO Decisions
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JOURNAL ARTICLE: Posted: May 11, 2005 | Published: May 1, 2005
Strong reseller relationships can make a big difference in driving cost efficiencies and meeting strategic goals.
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sponsored by CIO Decisions
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