PRODUCT LITERATURE -
This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
Posted: July 1, 2008 | Published: June 1, 2007
WHITE PAPER -
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008
CASE STUDY -
This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Posted: June 24, 2008 | Published: June 24, 2008
ANALYST REPORT -
This document is a guide for midsize businesses and large companies to identify and evaluate vendors that deliver IT services in support of connectivity and communications infrastructure.
Posted: June 10, 2008 | Published: May 14, 2008
BROCHURE - NuEdge Suite has integrated a proven campaign management solution with the full compliment of business intelligence tools from Business Objects® to provide a unique, focused, approach to marketing automation. Posted: February 16, 2004 | Published: February 1, 2004
SOFTWARE DEMO - TagTeam® Marketing Materials Management is a ready-to-use solution for your Marketing, Sales and Creative team. TagTeam.com is built to handle all of your materials, electronic and print, and to support marketing teams in any industry or size of company. Posted: September 15, 2003 | Published: September 15, 2003
SEE: 
PRODUCT LITERATURE -
This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
SOFTWARE DEMO - TagTeam® Marketing Materials Management is a ready-to-use solution for your Marketing, Sales and Creative team. TagTeam.com is built to handle all of your materials, electronic and print, and to support marketing teams in any industry or size of company.
