PODCAST -
Listen to Martha's podcast for best practices on building customer profitability through CSRs and tips for treating each customer as an individual.
Posted: December 10, 2008 | Premiered: December 9, 2008
WHITE PAPER -
This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: November 18, 2008 | Published: November 18, 2008
WHITE PAPER -
Survey respondents illustrated a sophisticated understanding of the consumer profile of the millennial, a sampling comments point to convenience, customisation, community and "cool" as motivating factors for millennials.
Posted: November 18, 2008 | Published: November 18, 2008
WHITE PAPER -
VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands.
Posted: October 8, 2008 | Published: October 8, 2008
WHITE PAPER -
This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: September 19, 2008 | Published: September 19, 2008
WHITE PAPER -
This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions.
Posted: September 10, 2008 | Published: September 10, 2008
WHITE PAPER -
Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Posted: September 1, 2008 | Published: December 25, 2006
WHITE PAPER -
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: March 2, 2007 | Published: July 1, 2006
SEE: 
PODCAST -
Listen to Martha's podcast for best practices on building customer profitability through CSRs and tips for treating each customer as an individual.
WHITE PAPER -
This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
