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Business Intelligence Network Research Library

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Neolane Inc.

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	Convergence of Sales and Marketing sponsored by Neolane Inc. WHITE PAPER - This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). Posted: October 14, 2008 \| Published: October 14, 2008 Topics: Business Intelligence \| CRM \| Knowledge Management \| Marketing \| Sales \| Web Analytics

	Automating Closed-Loop Marketing sponsored by Neolane Inc. WHITE PAPER - Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. Posted: October 14, 2008 \| Published: October 14, 2008 Topics: Best Practices \| Business Process Management \| CRM \| Database Marketing \| ERP \| Risk Management

	Multi-channel Marketing Hits the Wall sponsored by Neolane Inc. WHITE PAPER - This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. Posted: October 14, 2008 \| Published: October 14, 2008 Topics: Business Intelligence \| CRM \| ERP \| Marketing \| SMS \| Software \| Systems Management


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