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WHITE PAPER - A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: August 1, 2007 | Published: August 1, 2007

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Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Satisfaction | Market Segments | Marketing | Profiling | Real-time Analytics | TCO

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WHITE PAPER - Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: August 1, 2007 | Published: August 1, 2007

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Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Marketing | Profiling | User Experience

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Aberdeen Group: Customer Data Quality: Roadmap for Growth and Profitability
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Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs
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