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| Posted: |
20 May 2008 |
| Published: |
20 May 2008 |
| Format: |
PDF
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| Length: |
2
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| Type: |
White Paper |
| Language: |
English |
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ABSTRACT:
HiveLive CEO John Kembel defines customer communities and explains why marketers??????????????????????????????????????????????????????? interest in them is more than justified.
Kembel is a leader in the design thinking movement, which advocates an experience-centered
approach to product design and places design at the center of corporate performance
According to him, We???????????????????????????????????????????????????????re entering a new paradigm of marketing and branding that shifts the conversation from traditional one-way messages to a two-way dialogue.
Topics:
Customers
Blogs
Internet Access
Software
social media
web 2.0
customer communities
customer experience management
customer relationship management
marketing management
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AUTHOR:
John Kembel
CEO, HiveLive
John Kembel is a leader in the design thinking movement, which advocates an experience-centered approach to product design and places design at the center of corporate performance. Mr. Kembel is also a consulting associate professor and strategy board member for the Hasso Plattner Institute of Design at Stanford University.
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BROWSE RELATED RESOURCES:
Customers | Internet Access | Marketing | Social Computing | Social Networking | Software |
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View All Resources
sponsored by HiveLive, Inc. |
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