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| Posted: |
24 Apr 2008 |
| Published: |
01 Jan 2007 |
| Format: |
PDF
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| Length: |
5
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| Type: |
White Paper |
| Language: |
English |
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ABSTRACT:
Sales and marketing teams within companies of any size or complexity can accelerate their performance via analytics combined with their business logic. This CustomerCentric Selling® research brief examines how Software as a Service (SaaS) or on-demand analytic solutions - such as those by Business Objects - can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Leveraging analytics tends to remove the pre-work required to gain insights away from people, and assign it to a business solution, so that the people can focus on the insights revealed, and ultimately turn insights into actions and business results more quickly.
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AUTHOR:
Dan Ahrens
Sales Process Consultant, CustomerCentric Selling
Dan Ahrens is a sales process consultant and a licensed CustomerCentric Selling ® Business Partner. His practice is focused on helping companies leverage a defined, repeatable, and measurable sales process to increase top line revenue, improve forecasting accuracy, and enable disparate organizations to work in concert and to better align with the needs of their customers. He has worked with over 60 companies, including IBM, PriceWaterhouse Coopers, Sybase, and Farmers Insurance.
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BROWSE RELATED RESOURCES:
Business Performance Management | CRM | Dashboards | Productivity | Software as a Service |
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View All Resources
sponsored by Business Objects |
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