Business Intelligence Network - The Vision for BI and Beyond

The primary focus in the financial services industry has shifted from mergers and acquisitions to attracting and retaining quality customers. Read this paper to learn how applying customer value to your organization's business process model can provide a continuous loop of insight, action, and assessment to increase organic customer growth.

By building customer information files and assembling customer databases that generate a single view, organizations can increase customer acquisition and retention rates. Learn how your organization can avoid the associated pitfalls that stunt organic customer growth, including:

• Utilizing inadequate current customer value metrics
• Utilizing business processes that are not connected to customer value
• Utilizing inadequate business process models and technologies