|
|
|
|
|
|
|
DaimlerChrusler: A Case Study in Enterprise Data Quality
sponsored by Pitney Bowes Group 1 Software
|
|
|
Posted:
|
18 Sep 2007
|
|
Published:
|
01 Oct 2004
|
|
Format:
|
PDF
|
|
Length:
|
2
Page(s)
|
|
Type:
|
Case Study
|
|
Language:
|
English
|
|
|
ABSTRACT:
DaimlerChrysler relies on its customer database to enhance marketing effectiveness, and reduce operational costs. In this ongoing pursuit of quality, DaimlerChrysler needed to consolidate their multiple operational databases into one set of data stores to join disparate data and achieve an accurate single customer view.
Download this case study and discover the benefits they met including:
- Enhanced direct marketing effectiveness
- Reduced operating costs
- Increased use of data across the enterprise
|
|
|
|
|
BROWSE RELATED
RESOURCES
Automotive Industry | CRM Analytics | Customer Data Management | Data Integration | Data Quality | Marketing | ROI | Spend Management
|
View All Resources
sponsored by Pitney Bowes Group 1 Software
|
|
|
|
Business Intelligence Network Research Library Copyright © 1998-2008 Bitpipe, Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. TechTarget · 117 Kendrick St · Needham, MA · 02494
Use of this web site constitutes acceptance of the Bitpipe Terms and Conditions and Privacy Policy. b-eye-network@bitpipe.com
|
