Business Intelligence Network - The Vision for BI and Beyond

The data collected regarding the executives with whom CIOs spend their time and their own assessment of relationship quality unambiguously demonstrate that IT and marketing execs are strangers to one another. In fact, most CIOs would rather talk to HR than to their marketing people (that's how sadly dysfunctional the relationship is). Historically, IT has been internally focused, operating along a set of structured rules that are established at the beginning of a development project. By contrast, marketing faces outward, toward the customer, and its practitioners are happiest when they can develop and refine rules on the fly.